President Biden’s green energy plan has received lackluster support — particularly for his push for Americans to switch over to electric vehicles (EVs).
Notably, multiple prominent automakers elected not to advertise EVs during Sunday’s Super Bowl game.
The Washington Examiner reported that as the three leading US-based automakers stepped away from placing EV ads on what many recognize as the top-rated broadcast of the year, four foreign automakers elected to run commercials.
Ford, General Motors and Chrysler declined to pay the $7 million for a 30-second ad price tag to advertise EVs during Super Bowl LXVIII. Despite government incentives and assurances, consumers report poor performance in cold weather, hefty maintenance and purchase costs, and minimal public charging stations as leading reasons they are not keen on EVs.
Volkswagen, BMW, Kia and Toyota elected to place ads. Volkswagen ran a 60-second ad featuring music by Glen Campbell and teased the upcoming new electric VW bus (ID.Buzz).
BMW’s commercial featured actor Christopher Walken.
Toyota, which featured its first large-scale production EV last year (the Toyota bZ4X) did not feature an EV vehicle in its commercial, focusing instead on the new Tacoma — its standard gas engine boasted as “the most powerful … ever.
Kia’s ad was arguably the most impactful. It featured the EV9 in a touching presentation that shows the vehicle’s power source being used to light up a homemade ice rink so a grandfather could watch his granddaughter perform.
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