The Hershey Company is celebrating women by promoting a biological man.
The hashtag “BoycottHersheys” was trending on Twitter Thursday after the chocolate manufacturer included a man who identifies as transgender as part of its International Women’s Day promotion.
Fae Johnstone is one of five people featured in the campaign, which uses the Hershey’s SHE bar to “shine a light on the women and girls who inspire us every day.”
“The chocolate’s out of the wrapper! Honoured to be featured in this campaign by [Hershey’s] Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers,” Johnstone posted alongside the video promo on Twitter.https://twitter.com/FaeJohnstone/status/1630960853192445952?ref_src=twsrc%5Etfw
Calls for boycotts came from conservatives and feminists who objected to a biological man being used for the International Women’s Day campaign.
“You get the feeling that these companies *always* despised women — they were just waiting for the right moment to stick it to us,” author Abigail Shrier tweeted. “Here’s the thing about real women, [Hershey’s]: We have long memories.”
“There are 3.9 billion females out there and Hersheys decided to pick a misogynist dude for International Women’s Day,” another person shared.
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