The American people’s vehement response to Anheuser-Busch’s decision to market its beer with Dylan Mulvaney — and its accompanying statements about its priorities and thoughts on the matter — has been well chronicled, with its size and strength surprising many.
Bud Light boxes sit unbought on shelves, Clydesdales cool their hooves in their stables and the parent company has lost billions in market share in the days since the story blew up.
Bud Light was America’s top-selling beer, but The Western Journal published a piece informing viewers that the beer giant is even bigger than most know.
Anheuser-Busch was acquired by Belgian-Brazilian brewing behemoth InBev in 2008, a move most of the Busch family opposed but could not stop. InBev, which is headquartered in the small European nation Belgium rather than Brazil, owns a vast number of beverage brands, including American domestic beer brand Michelob.
The Western Journal provided a colorful summary of the domestic beer debacle and provided readers with a comprehensive list of the other brands owned by Anheuser-Busch’s owner InBev. Many of the names will be strikingly familiar to American consumers of adult beverages.
The following brands are owned:
The Michelob brands, Natural Light and Natty Daddy, Cass, Castle, Corona, Harbin, Estrella Jalisco, Aguila, Beck’s, Stella Artois, Jupiler, Kona, Leffe, Landshark Lager, Modelo, Presidente, Hoegaarden, Labatt, Hurricane, Rolling Rock, Skol, Johnny Appleseed, Shock Top and Quilmes.
Alas, Corona takes its second unlucky hit since sales declined during the viral pandemic that took the beer’s name in 2020, and a pivot to Michelob will not serve American customers looking to direct their money elsewhere.
The Western Journal also provided a list of “other brands that partner with” Anheuser-Busch, which includes:
10 Barrel Brewing, Appalachian Mountain, Blue Point, Breckenridge Brewery, Cisco Brewers, Devils Backbone, Elysian, Four Peaks, Golden Road, Goose Island, Karbach Brewing, Omission Balanced Brewing, Platform Beer Company, Red Hook, Square Mile Cider Company, Veza Sur Brewing, Nirture Cider, Wicked Weed Brewing, Widmer Brothers Brewing, Wynwood Brewing, Hi Ball Energy, Babe, Nutrl, Cutwater Spirits and Ritas.
Perhaps these brands are not plagued by a “fratty” customer base similar to that from which Bud Light until recently suffered, but maybe “out-of-touch” Americans have been purchasing some of these products after all.
The endurance of the Bud Light boycott and how much it spreads to these ancillary brands is yet to be seen.
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