The 2024 elections are likely to be among the most expensive in United States history, with billions of dollars already having been spent in just seven states.
The advertising tracking company AdImpact projected the most spending to go toward Arizona, followed by Pennsylvania, Michigan, Nevada, North Carolina, Georgia and Wisconsin.
They predict that more than three quarters of the projected $2.1 billion in spending for the presidential race will go toward these seven battleground states.
AdImpact predicts that a total of $10.2 billion will be spent across broadcast, cable, radio, satellite, digital, and connected television, marking a 13% increase from the 2020 cycle, and nearly four times that of 2016.
Axios reported that AdImpact is projecting that $2.1 billion will be spent in Senate races, $1.7 billion will be spent in House races, $361 million will be spent in gubernatorial races and $3.3 billion will go towards down-ballot races.
Arizona is the leader by a wide mile, with the state being projected to see $821 million spent on ads prior to 2024, nearly $100 million more than Pennsylvania, which is expected to see $725 million.
Additionally, Michigan is expected to spend $659 million, Nevada is likely to spend $576, North Carolina is expected to see $435 million in ads, $383 million is likely to be spent in Georgia and Wisconsin is expected to spend $362 million.
It’s worth noting that Arizona, a historically red state, has become increasingly purple in recent years, with President Biden defeating former President Trump by just 10,457 votes in the state in 2020.
Additionally, Rep. Ruben Gallego (D-AZ) is running for the seat held by Sen. Kyrsten Sinema (I-AZ), a former Democrat. Meanwhile, Kari Lake and Blake Masters may join Pinal County Sheriff Mark Lamb on the GOP’s side of the contest. Both of these factors may explain the significant uptick in spending in the state.
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