In 2017 the Johnson & Johnson website noted that their signature logo was “one of the longest-used company emblems in the world.” Five years later, the company is announcing a change.
After 130 years, Johnson & Johnson announced it will soon reveal a new logo.
Johnson & Johnson is the world’s largest provider of health-care products, with annual sales topping $90 billion.
The company, which provides a number of health-care products, announced on Thursday it will replace their iconic logo with a more “modern look.”
The New York Post reported that company administrators desired a new logo that better represented their “sharpened focus on pharmaceuticals and medical devices.”
The original script logo, established in 1887 and based on the signature of one of the founders of the company, will still be seen (temporarily) on some Johnson & Johnson products, including baby shampoo.
Executive Vice President Vanessa Broadhurst said the new logo, which features a different shade of red, “aims to recognize Johnson & Johnson’s shift to a pure-play health care company.”
Marketing consultant Laura Ries noted that many people in America struggle to read cursive writing and are no longer taught to do so in school.
Of the new logo, Ries said: “Because it’s easier, it almost even draws your attention to it.”
Ries also shared that Johnson & Johnson wanted to differentiate itself from other products with similar logos, such as Band-Aids, Listerine and Tylenol.
A branding expert representing Johnson & Johnson shared that the branding will gradually be introduced over the next year.
The New Brunswick-based Johnson & Johnson company will also relabel its Janssen pharmaceutical business from Johnson & Johnson Innovative Medicine to Johnson & Johnson MedTech.
Scroll down to leave a comment and share your thoughts.