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Media Outlets in Panic Mode After Trump’s Departure From the White House

RTM Staff by RTM Staff
March 13, 2021
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Former President Donald Trump’s departure from the White House has coincided with a sharp decline in viewership for numerous primetime cable news shows, a VIP analysis showed.

The size of the audience watching “CNN Tonight With Don Lemon” between March 1-5 was down by -32.5% compared to the average audience between Nov. 30-Dec. 4, 2020, before President Joe Biden’s inauguration and Trump’s impeachment trial, VIP showed in its analysis.

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Yikes. https://t.co/dTwyOEI6ue pic.twitter.com/Zel6erjzrj

— Noah Rothman (@NoahCRothman) March 12, 2021

CNN shows appeared to suffer the most sizable slumps for audience numbers in that time period. “Anderson Cooper 360” had its average audience decrease by -32.2%, while “Cuomo Prime Time” saw a -28.5% decrease, according to the report.

“All In With Chris Hayes,” featured on MSNBC, had its audience reduced by -16.7%, and “Last Word With Lawrence O’Donnell,” also on MSNBC, had a decrease of -17.6%, VIP reported.

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Fox News was not immune from the post-election impact either, although it was not as pronounced as CNN’s or MSNBC’s. “The Ingraham Angle’s” audience decreased by -9.2%, “Hannity’s” decreased by -11.9%, and “Tucker Carlson Tonight” saw a -4.8% decrease, according to the analysis.

CNN and MSNBC’s decline for 9 p.m. primetime shows was especially noticeable after the impeachment trial was over in mid-February, the analysis showed. “Cuomo Prime Time” saw a -31.3% decrease after the impeachment trial was over. The show had seen a brief 7.7% bump during impeachment week. “The Rachel Maddow Show” on MSNBC experienced a similar trend, with a 10.1% boost during impeachment week, but a -22.3% audience slump after the trial ended.

Double yikes, if advertising $$ is your thing. pic.twitter.com/jSTKp5AaOm

— Noah Rothman (@NoahCRothman) March 12, 2021

This is an excerpt from the Daily Caller.

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