Dylan Mulvaney is becoming a household name, but perhaps not in a great way. On Tuesday, Megyn Kelly of the “Megyn Kelly Show” was joined by Emily Jashinsky, host of “The Federalist Radio Hour,” and Eliana Johnson, co-host of “Ink Stained Wretches,” to discuss Mulvaney’s new partnership with Bud Light beer.
Kelly expressed great dissatisfaction with corporations such as Nike and Anheuser-Busch for partnering with biological males who identify as women to sell women’s products, such as sports bras for Nike, tampons by Tampax or beauty products by Ulta.
Speaking of Mulvaney, who has secured multiple contracts from companies seeking to boost their DEI score — a corporate rating reflecting performance in diversity, equity, and inclusion — Megyn said, “Nike sponsoring Dylan Mulvaney now for a … sports bra. … I’m sorry, Dylan doesn’t have breasts.”
Megyn continued: “Dylan’s been taking some sort of a hormone that has turned Dylan into some … I don’t know what’s happening there, but those are not breasts. … Dylan doesn’t need any sort of a bra — never mind a sports bra.”
Megyn argued that women who “know what it’s like to wear a bra” are not “inspired to buy one based on non-breasted Dylan Mulvaney prancing around in a Nike sports bra.”
Jashinsky of The Federalist criticized Anheuser-Busch’s Vice President of Marketing Alissa Heinerscheid for pushing a partnership with Mulvaney, saying, “She doesn’t have the self-awareness to realize she lives in an elite bubble and needs to check her biases. … a little self-awareness would have taken this woman a long way.”
Kelly also claimed that Mulvaney is not an ideal spokesperson because the influencer “appears to have an eating disorder,” adding that “he is about 40 pounds soaking wet.”
“Just gonna say it,” Kelly added: “Dylan is about 40 pounds soaking wet. … If there were a woman who looked like that, she couldn’t get an endorsement because they say she clearly is unwell. … So this should not be anybody’s spokesperson for anything.”
Mulvaney is a social media influencer with large followings on TikTok and Instagram. For the last year, he has profiled his “journey into womanhood.” Mulvaney’s recent post promoting Nike’s sports bras garnered over two million views.
“Alert the media — I’m entering my workout era,” Mulvaney wrote.
The backlash to Mulvaney’s partnership with Bud Light has been significant. Beer distributors across the country report significant declines in sales this last week.
John Rieker, a St. Louis-area operator, told Fox News: “It’s kind of mind-boggling [Anheuser-Busch] stepped into this realm.”
Rieker added: “[They are] marketing to an audience that represents a fraction of 1% of consumers while alienating the much larger base of your consumers.”
Rieker, who owns Harpo’s Bar & Grill in Chesterfield, Missouri, reported that his customers are “baffled.”
“It seems Bud Light has everything to lose and very little to gain,” Rieker said, adding that current drinkers of Bud Light “are not real receptive to this new development.”
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