New details have emerged over what happened inside Anheuser Busch earlier this Spring that led to a highly controversial transgender influencer landing a paid marketing engagement with one of the company’s top brands, Bud Light.
Dylan Mulvaney, a biological male who claims he is a woman, announced earlier this month on Instagram that “Bud Light sent me possibly the best gift ever: a can with my face on it.”
“Happy March Madness!!” Mulvaney wrote as a caption on the Instagram post. “Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck.” The video also included the hashtag #budlightpartner.
As The Daily Wire previously reported, there was initial confusion as to whether the announcement was real because Bud Light’s official social media pages and press page made no mention of a partnership with Mulvaney.
Influential conservative activist Rogan O’Handley, known as DC Draino on Twitter, said last week that sources inside the company told him that C-level executives were angered over the marketing engagement with Mulvaney.
Former Newsmax host John Cardillo wrote on Twitter that it appeared that those same executives did not approve the Mulvaney campaign.
The Daily Wire spoke with two sources close to the situation who said that the decision to have Mulvaney be part of an advertising campaign targeting younger consumers was made by a lower level employee in the company’s marketing department.
“No one at a senior level was aware this was happening,” said one source, who was granted anonymity to discuss sensitive internal discussions.
“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.”
A second source confirmed that a lower level employee had made the decision to include Mulvaney in the campaign, a mistake that has cost the company $5 billion in market value. The backlash to the iconic American beer brand has been so intense that a Budweiser distributor in Missouri canceled an event with the company’s famous Clydesdale horses because everything was “still sensitive” over the matter.
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