Consumers at Target have expressed alarm after discovering what many are calling yet another encroachment of extreme gender ideology in everyday consumer culture: a “women’s” swimsuit which promises to conceal the penis of its wearer.
As the calm and serenity of spring give way to summer’s infernal blaze, many corporations, Target far from the least among them, have begun to roll out their flamboyant products and displays on behalf of “Pride Month,” the annual sacrament of consecrating the month of June to LGBT rights. And like a portent of the deluge of rainbow-bannered apparel which manifests every June in Target stores, a new Target product promises to suppress the truth which lies between the legs of every “transgender woman.” The swimsuit advertises its “extra crotch coverage” and “tuck-friendly construction”: a euphemism for burrowing male genitals in the confines of this ladies’ garment.
The new Target swimsuit even received an unusual critic in the form of one Oli London, an adrogynous-looking detransitioner who first rose to fame for receiving plastic surgeries in order to better resemble his idol, the Korean pop star Jimin. Following a conversion to Catholicism last year, Oli has become an outspoken critic of transgender ideology, authoring the memoir “Gender Madness” to describe his own experiences with and criticism of LGBT culture and ideology.
“Target is just the latest brand that has gone woke and made an ill-fated decision to alienate its customer base by pushing gender ideology into the faces of consumers,” London wrote. “Only 0.6% of the population identify as trans so why is Target pushing these swimwear costumes with ‘tuck friendly’ designs and selling them in prime locations in their stores? The majority of men and Target customers do not want to ‘tuck’ their penis into a women’s swimming costume. I’m sure most men would find this uncomfortable and emasculating to say the very least.”
Now some consumers are calling for a boycott of the discount retail chain. Yet despite the predictably confused and horrified reaction, Target isn’t even the first company this swimsuit season to advertise its swimwear as conducive to the concealment of transgender genitals. The Dylan Mulvaney-endorsed sportswear brand Adidas also drew controversy earlier this week when it featured a “Pride swimsuit” for women modelled by a biological man, whose genital bulge is clearly visible in the promotional photos.
The tuck-friendly swimwear is only one of the company’s outrageous apparel items featured in this year’s Pride collection. The company is also selling a collection of sexually nontraditional literature aimed at children aged 4–8, including picture books with titles such as “Bye Bye, Binary” and “The Hips on the Drag Queen Go Swish, Swish, Swish” (one shudders to imagine what illustrations this text contains). The company even sells a onesie decorated with the disharmonious colors of the “progress pride flag,” designed for the famously libertine baby demographic.
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