Following a controversial partnership between Bud Light and transgender activist Dylan Mulvaney, which led to a significant boycott by beer consumers, former President Donald Trump has come to the defense of the beer brand.
Trump suggested that Bud Light’s parent company, Anheuser-Busch, “is not a woke company” and hinted that the brand might “deserve a second chance.” He acknowledged the partnership with Mulvaney as a “mistake of epic proportions” but pointed out that Anheuser-Busch had paid a significant price for it.
“And for that a very big price was paid, but Anheuser-Busch is not a Woke company, but I can give you plenty that are,” Trump said on Truth Social. “Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance?”
In response to the Bud Light controversy and the subsequent consumer boycott, Seth Weathers, CEO of Ultra Right, launched Conservative Dad’s Ultra Right beer. This new brand aims to cater to Republican beer drinkers seeking a product that aligns with their values. Despite Trump’s recent statements supporting Bud Light, Weathers remains confident in the future of his brand.
“Conservatives want options for companies that truly support their values,” Weathers conveyed to FOX Business. “Conservative Dad’s Ultra Right Beer will proudly continue to be that option!”
Ultra Right has made notable efforts to align itself with conservative causes and figures. The brand released a limited edition beer can featuring Trump’s mugshot and pledged to donate 10 percent of the sales to the Georgia Republican Party and the David Shafer Legal Defense Fund. This move was intended to support the defense of Georgia’s Trump electors against what the company views as unjust political prosecution.
Additionally, Ultra Right collaborated with Riley Gaines, a women’s sports activist, on a fundraising campaign. The campaign involved selling a “Real Women of America” 2024 Calendar, aimed at celebrating conservative women. This initiative, according to Ultra Right, was the first calendar created to “specifically showcase the most beautiful conservative women in America.”
Ultra Right’s expansion efforts have also seen success, with the company securing exclusive distribution deals across multiple states. This expansion means Ultra Right beer will be available in thousands of retail establishments, bars and restaurants.
“First, they mocked us. They said we’d never sell any beer, they said we’d never get the beer made, they said we would never get distributors, and then they said we’d never get shelf space in stores,” Weathers reflected on the brand’s journey. “I’m proud to say, we’ve accomplished all those things in a matter of months.”
Scroll down to leave a comment and share your thoughts.