Billy Busch, the heir to the Anheuser-Busch legacy, has offered to buy back the family’s old company from its current parent company, InBev, in order to reinvigorate the struggling brand as it continues to reel from the fallout of its controversial partnership with Dylan Mulvaney.
Appearing on Tomi Lahren’s show Fearless, Busch announced that he would be the “first in line” to buy the company formerly owned by his family in order to make Annheuser-Busch “great again.”
His interview, of course, addresses the disastrous collaboration between the college fraternity staple Bud Light and the transgender-identifying influencer Dylan Mulvaney. Since the ill-fated sponsorship, Bud Light has seen its market share plummet, and the fiscal bleeding has yet to abate for the once-dominant brewer.
When Lahren probed Busch about the company’s marketing direction, he didn’t hold back.
“Well, that goes against being inclusive to get away from the fratty drinker, right? So that’s a big mistake,” he retorted. Busch went on to claim that InBev, a Belgian-Brazilian company, is out of touch with its core American drinkers.
Busch waxed nostalgic about the good old days when the family-run Anheuser-Busch knew its customers like the back of their hand.
“They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out,” Busch said, drawing an implicit contrast with the InBev marketing department’s apparent misjudgement of their target market. He mentioned his father, who at the ripe age of 89 or 90, was still frequenting bars, selling Budweiser in the ’80s.
Busch didn’t mince words when he pointed fingers at Anheuser-Busch InBev for their hiring choices.
According to him, relying on “woke students” from “woke colleges” for advertising was a grave error.
“I urge that company, InBev, if they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back from you. And we’ll make that brand great again.”
Anheuser-Busch has not yet responded to the Busch scion’s offer.
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